How My Time At The Salford Business School Is Preparing Me For A Career In Digital Marketing

ByBukola Fadahunsi

How It All Started

I was a self-acclaimed digital marketer, well a social media marketer and content creator, even before I realised that I was one, so let me explain what I mean by that. Fresh out of my first degree, I learnt how to bake cakes, and in the year 2018, I started my own business, but I did not set up a physical store like most people would do at that time majorly because I wanted to save costs, instead, I resorted to Twitter where I posted my baked goods and urged people to retweet to other people who might be interested in my goods and services, I also made use of Instagram, where I created content and advertised my business, but most of the sales were via Twitter.

My business was more popular on Twitter because my personal Twitter page had a decent number of followers who helped me to promote my business. However, in the year 2021, the Nigerian government banned the usage of Twitter, and this caused my business to suffer, as Twitter was my major source of sales. Even though I was an online business owner at that time, I didn’t have the technical know-how and didn’t really understand that selling online transcended beyond just posting goods and services on social media.

A picture of me wearing a suit at the University of Salford.
Bukola Fadahunsi

My love for online selling, copywriting, and content creation, with my quest to know more about the various existing digital marketing channels and how businesses can leverage on them in this constantly evolving digital world, and how to become a digital marketer led me to the MSc Digital Marketing course in the Salford business school, University of Salford.

What I Have Learnt At Salford Business School So Far

University of Salford building, Maxwell building area.
University of Salford.

Coming to the University of Salford to study Digital Marketing was an easy choice for me, after looking at various schools in United Kingdom, their curriculum, their students’ testimonials, the school fees, and the location of the institution. Has the school lived up to my expectations? Well, let’s get into that. The first set of skills that I learnt in the University of Salford is multi-tasking and effective time management, which are essentially skills that are required in almost every career field in the world, and even most especially in the Digital Marketing industry.

At the University of Salford, there are so many activities, both curricular and extra-curricular, and we were all encouraged to achieve a good balance with them all. I have learnt to prioritise, and effectively manage my time, identify what needed to happen first, and what should happen simultaneously with others, and to sift through the unimportant things.

A picture of me studying at the Chapman lecture theatre
Bukola Fadahunsi In Class

My first module at the University of Salford was the Digital Marketing Communications, and during this period, I learnt how to critically evaluate information, understand relevant theories, and keep abreast with the current industry trends. I worked on a real life case study, Marks and Spencer, and I was able to understand the successful digital marketing efforts of the business, the importance of integrated marketing communication, suggest recommendations based on findings for the areas of improvement, and really understand how businesses can continue to build relationship with their customers, and how all of these contribute to business growth.

Now, not only do I know about the various channels available for businesses to sell their product, and the importance of reaching their target audience on the appropriate channels, but I also know the theoretical justifications for them, and how to put theory into practice. I also discovered my love for content marketing and the importance of content marketing strategies.

I am now currently on my second module, which is the Search and Social Media Marketing module, which is not only interesting, but is also very practical, and an accredited course by the Institute of Direct and Digital Marketing. It is taught by my two amazing teachers Andy Lochtie of Lumos digital marketing and Mirage Islam. So far, in this course I have learnt about search engine optimisation, ppc, social media content marketing and Social media marketing. I am working on my personal branding, and this module is helping to set me up for success, by helping me understand who I am, who I want to be, how to become my dream self, and the skills that recruiters are looking out for in digital marketers.

I am working on my assessment which involves making research on the current industry and recruitment trends, doing keyword analysis using different tools, competitor analysis, making data-driven decisions, doing a self-reflection and acknowledging what I am passionate about, which will all hopefully lead to me landing my dream job as a digital content marketer in a B2C company, and I’m excited to see what’s to come in the few remaining weeks of this module. One of the requirements for this module is creating an optimised blog/ website, and for the first time, I was able to make use of WordPress.

"Love Salford" logo

What Next?

There is still so much to learn, and I look forward to the last two modules; Digital Marketing Analytics and Strategy which combines Digital Analytics and Digital Marketing Strategies, and the Online and Offline Consumer Behaviour module which focuses on consumer behaviour, after which I will move to the ICP (Industry Collaboration Project) stage. I also hope to secure a 1-year internship placement where I get to gain more practical work experience in content marketing.

As I stand at the midpoint of my educational journey at Salford Business School, I am already beginning to recognise the profound impact it is having on my preparation for a thriving career in digital marketing. The experiences, knowledge, and growth I’ve encountered so far have set a strong foundation for my future endeavours in the dynamic and ever-evolving digital landscape.

From the outset of my studies, Salford Business School has engaged me in a unique blend of theoretical learning and practical application. Through hands-on projects, interactive discussions, and exposure to real-world case studies, I’ve been able to see the direct relevance of what I’m learning to the challenges I’ll face in my future career. This approach ensures that I’m not just accumulating information, but truly internalising concepts that will be crucial in the professional realm.

One of the standout qualities of Salford’s program is its commitment to staying current with the rapid changes in the digital marketing field. As new technologies emerge and consumer behaviours shift, the curriculum has adapted accordingly, ensuring that I’m equipped with the latest tools and strategies. This forward-looking approach gives me the confidence that I won’t be entering the industry with outdated knowledge.

Equally important is the emphasis on holistic skill development. Beyond technical expertise, Salford Business School fosters critical thinking, creativity, and adaptability – qualities that are indispensable in the ever-shifting digital landscape. I’m learning not only how to execute digital marketing campaigns but also how to analyse trends, devise innovative strategies, and navigate unforeseen challenges.

Thank You Salford Business School

As I reflect on the first half of my degree, I’m excited about the possibilities that lie ahead. The collaborative learning environment and networking opportunities offered by the school have already connected me with peers and professionals who share my passion for digital marketing. These connections, along with the mentorship of the faculty, are invaluable resources that will undoubtedly contribute to my growth and success.

While I’m midway through my degree, I’m already looking forward to the second half of this transformative journey. With the guidance of Salford Business School and the opportunities it provides, I am confident that I’m on the right path to becoming a skilled and adaptable digital marketing professional ready to make a meaningful impact in the industry.

If you are considering studying at the University of Salford, do not have any doubts because this is exactly where you need to be. If you have any questions, comments or suggestions, leave them in the comment section where I will be reading and replying. If you would like to connect on other platforms, you can find me on Twitter/X, LinkedIn, Tiktok or Instagram.

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88 Comments

      1. Weldon Sister, continue growing higher and higher.
        Wishing you successful for the remaining half.

        Reply

  2. Wow, This is really impressive! I didn’t even get bored or tired of reading. Can’t wait to see how far you go!

    Reply

      1. Amazing sister I’m also a student there doing my MSc in business management..I’m.doing well so far but I’m approaching various private institutions to offer refunding or scholarship.Its just those temporary set backs

        So you also doing masters right ?

        All best!

        Reply

      1. Very interesting article, I enjoyed reading it, and I’m very proud of what you’ve accomplished and totally confident that you’ll do great things.

        Reply

  6. I’m so proud of you. Your hard work and dedication definitely shows in this post. Can’t wait to see more amazing posts from you here.. xx

    Reply

  7. I’m so proud of how far you’ve come and how dedicated you are to build a better version of yourself. It’s obvious in your content and I can only wish you the best.

    Reply

  8. Love how you elaborated on way by which your school makes learning more practical by working on real life cases .

    Reply

  10. Digital Marketing have been a buzz word lately amongst social media influencers,I didn’t imagine it could be studied within the walls of a classroom with a very robust and insightful curriculum.

    Reply

  13. It’s so good to read that you pursued your passion for digital marketing and started your own online business! It’s unfortunate that the Twitter ban affected your sales, but it’s great that you recognised the need to expand your knowledge beyond social media. I’m also elated that you’ve had such an awesome experience at the University of Salford so far and I wish you the very best, Bukola!❤️

    Reply

  15. The way I was smiling so hard while reading this. The way you’ve been so committed to your digital marketing career is amazing and inspiring, and I’m so proud of you.

    Well done, Bukola. I’m rooting for you, as always.

    Reply

  18. It’s so lovely to read about your experience at salford business school. I have no doubt that you will do great at this.

    Reply

  19. Wow=expectation +1, great to know you are evolving in your chosen path and i am rooting for you at the top….Keep the fire burning

    Reply

  23. This is such a lovely write up and impressive. I’m really proud of you and how much you’ve accomplished within a short period of time! Keep up the good work!

    Reply

  24. This is profound. I love me a woman who would stop at nothing to improve her skills and achieve her goals. Rooting for you!

    Reply

  25. This was such an amazing read and I could tell how you’ve transcended from being a baker to a digital marketing guru. Well done love!

    Reply

  27. Your story reflects your dedication and passion for this field. Looking forward to reading more from you in the future.

    Reply

  29. This piece is really Inspiring, especially because I know how much dedication you out towards anything you work on. I am glad Salford business school is moving you even nearer to your goals and I cannot wait to see all the amazing things you do. Thank you for sharing this Bukola. Well done 👏🏼
    Rooting heavily for you🎊

    Reply

  31. Well done Halimah, Can’t wait to see you become one of the best digital marketer out there. Also hoping to learn few things from you soon.❤️Rooting for you

    Reply

  36. This was such a detailed and very informative read. Wishing you all the best in your career as a digital marketer🤗

    Reply

  37. This was a fascinating read Bukola. It takes strategic thinking, intentionality, a positive desire to upskill and upscale, and a strong passion for self development to decide to invest in a master degree in digital marketing, especially when you are already very good at it before enrolling. I am convinced this program is well aligned with your ambitions and career direction and will only make you more skilled and better ready to take on the world and win in this field you have chosen. I am rooting for you. Welldone!

    Reply

  39. This is the dream 😀😀…I knew you are destined for great things…This is just a tip guys…@Bukola Fadahunsi will definitely achieve more….

    Reply

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